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~subject:"Media industries"
~isPartOf:"Media brands and branding"
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Media industries
Advertising industry
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Media brands and branding
International journal of marketing : IJM ; formerly Der Markt
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Ekonomiska Samfundets tidskrift
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Breaking new ground in theory and practice
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Collana TP
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FEH-Report
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JMM : the international journal on media management
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Journal of marketing and consumer behaviour in emerging markets
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Liiketaloudellinen aikakauskirja
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Palgrave pivot
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Reports and papers on mass communication
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Springer eBook Collection
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Série des documents de travail / Centre de Recherche en Économie et Statistique
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The journal of business : B
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Werbewoche : Fachmagazin für Werbung
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Workshop on the Economics of Information and Network Industries : August 29-30, 2003 Kiel Institute for World Economics
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ECONIS (ZBW)
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Media consumer brand equity : implications for advertising media planning
Ots, Mart
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Wolff, Per-Erik
- In:
Media brands and branding
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(pp. 95-112)
.
2008
Persistent link: https://www.econbiz.de/10003744930
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