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~subject:"Media industries"
~person:"Knuth, Ingo"
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Media industries
Advertising industry
6
Werbewirtschaft
6
Advertising
3
Mediensektor
3
Werbung
3
advertising
3
media agencies
3
Agency theory
2
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Prinzipal-Agent-Theorie
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Advertising media
1
Communication media
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Competitive strategy
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Consumer behaviour
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Dienstleistungsqualität
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Diversification
1
Diversifikation
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Firm growth
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Globalisierung
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Globalization
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International market entry
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Internationaler Markteintritt
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Internet marketing
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Kommunikationsmedien
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Konsumentenverhalten
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Market entry
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Market structure
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Marketingmanagement
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Markteintritt
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Marktstruktur
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Online-Marketing
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Outsourcing
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Ranking method
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Ranking-Verfahren
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Strategisches Management
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Knuth, Ingo
Ahluwalia, Raunica
2
Dukes, Anthony
2
Gal-Or, Esther
2
Greco, Albert N.
2
Jain, Gautam Raj
2
Ots, Mart
2
Brigida, Franco
1
Brown, Lyndon O.
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Di Vesme, Paolo Baudi
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Lundsten, Lars
1
Moring, Tom
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Murdock, Graham
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Ohlsson, Jonas
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Piesk, Susanne
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Trabert, Lioba
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International journal of marketing : IJM ; formerly Der Markt
3
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ECONIS (ZBW)
3
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Decision drivers for outsourcing media buying services
Knuth, Ingo
;
Krusenstern, Lambert von
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 171-183
Persistent link: https://www.econbiz.de/10010408088
Saved in:
2
Market entry strategies of media agencies
Knuth, Ingo
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 161-169
Persistent link: https://www.econbiz.de/10010408089
Saved in:
3
Do additional services matter? : an empirical evaluation of opportunities to grow for media agencies
Knuth, Ingo
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 149-159
Persistent link: https://www.econbiz.de/10010408095
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