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~subject:"Theorie"
~subject:"Multinationales Unternehmen"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Harvard business review : HBR"
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Globalisierung der Medien? : Medienpolitik in der Informationsgesellschaft ; [Jahrestagung des gemeinsamen Arbeitskreises "Kommunikation und Politik" der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK) und der Deutschen Vereinigung für Politische Wissenschaft (DVPW) vom 13. - 14. Feburuar 1998 im Haus Rissen in Hamburg]
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Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
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WPP's CEO on turning a portfolio of companies into a growth machine
Sorrell, Martin
- In:
Harvard business review : HBR
94
(
2016
)
7/8
,
pp. 33-36
Persistent link: https://www.econbiz.de/10011515288
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2
Sales response modeling : gains in efficiency from system estimation
Bolton, Ruth N.
- In:
Journal of business research : JBR
18
(
1989
)
2
,
pp. 107-125
Persistent link: https://www.econbiz.de/10001066535
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3
Temporal instability as a moderating factor on advertising effectiveness
Hornik, Jacob
- In:
Journal of business research : JBR
18
(
1989
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10001066536
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