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~subject:"Theorie"
~subject:"Multinationales Unternehmen"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Empirical analysis of closed-loop duopoly advertising strategies
Erickson, Gary M.
- In:
Management science : journal of the Institute for …
38
(
1992
)
12
,
pp. 1732-1749
Persistent link: https://www.econbiz.de/10001136385
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2
Advertising cost interactions and the optimality of pulsing
Hahn, Minhi
- In:
Management science : journal of the Institute for …
37
(
1991
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10001102764
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3
A model for relating advertising media exposures to purchase incidence behavior patterns
Zufryden, Fred S.
- In:
Management science : journal of the Institute for …
33
(
1987
)
10
,
pp. 1253-1266
Persistent link: https://www.econbiz.de/10001057615
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