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~subject:"Theorie"
~type_genre:"Collection of articles of several authors"
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Journal of advertising : official publication of the American Academy of Advertising
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Special issue on creativity research in advertising
Sasser, Sheila L.
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contributor
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2008
Persistent link: https://www.econbiz.de/10003808064
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La publicité : théories, acteurs et méthodes
Vernette, Eric
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ed.
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Caumont, Daniel
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2000
Persistent link: https://www.econbiz.de/10013287051
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Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
Silberer, Günter
(
ed.
);
Rengelshausen, Oliver
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000598191
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