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~subject:"Werbewirkung"
~subject:"Kreativität"
~isPartOf:"CORE discussion paper : DP"
~isPartOf:"Australasian marketing journal"
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Werbewirkung
Kreativität
Advertising industry
4
Werbewirtschaft
4
Theorie
3
Theory
3
Advertising
2
Press publisher
2
Presseverlag
2
Werbung
2
Advertising effects
1
Agency performance
1
Business network
1
Creative competence
1
Creativity
1
Dienstleistungsqualität
1
Extensive form game
1
Extensives Spiel
1
Market concentration
1
Print advertising
1
Printwerbung
1
Project management
1
Project management processes
1
Project outcome
1
Projektmanagement
1
Service quality
1
Unternehmenskonzentration
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Unternehmensnetzwerk
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Gabszewicz, Jean Jaskold
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Laussel, Didier
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Lobo, Antonio
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Sonnac, Nathalie
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CORE discussion paper : DP
Australasian marketing journal
Journal of advertising research
11
Journal of advertising : official publication of the American Academy of Advertising
9
A master class in brand planning : the timeless works of Stephen King
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising
3
Journal of marketing communications
3
SpringerLink / Bücher
3
Gender in management : an international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of electronic commerce : IJEC
2
International journal of management practice : IJMP
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : JPM
2
The marketing review
2
A.E. Res.
1
Advancing research on projects and temporary organizations
1
Advertising, promotion, and new media
1
American journal of business : applying research to practice ; AJB
1
Asia Pacific business review
1
Brand Planning : starke Strategien für Marken und Kampagnen
1
Breaking new ground in theory and practice
1
British journal of management : BJM
1
Business research
1
CESifo working papers
1
Central European business review : CEBR
1
Corporate creativity : developing an innovative organization
1
Creative urban milieus : historical perspectives on culture, economy, and the city
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Economies et sociétés ; 47,3/4
1
Employee relations
1
European journal of marketing : EJM
1
European research studies
1
Human relations
1
IIMS journal of management science
1
Information systems research : ISR
1
International journal of advertising : the review of marketing communications
1
International journal of business and economic sciences applied research : IJBESAR
1
International journal of industrial organization
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The role of creativity and project management in enhancing service quality of advertising agencies : a qualitative approach
Levin, Elizabeth
;
Thaichon, Park
;
Quach, Sara
;
Lobo, Antonio
- In:
Australasian marketing journal
26
(
2018
)
1
,
pp. 31-40
Persistent link: https://www.econbiz.de/10011880456
Saved in:
2
Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001732849
Saved in:
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