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~subject:"Werbewirkung"
~subject:"Kreativität"
~isPartOf:"Human relations"
~isPartOf:"Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]"
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Werbewirkung
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Advertising industry
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Werbewirtschaft
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Creativity
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Großbritannien
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Advertising planning
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Human relations
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
Journal of advertising research
11
Journal of advertising : official publication of the American Academy of Advertising
9
A master class in brand planning : the timeless works of Stephen King
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising
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Journal of marketing communications
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SpringerLink / Bücher
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Gender in management : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of electronic commerce : IJEC
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International journal of management practice : IJMP
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : JPM
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The marketing review
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A.E. Res.
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Advancing research on projects and temporary organizations
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Advertising, promotion, and new media
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American journal of business : applying research to practice ; AJB
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Asia Pacific business review
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Australasian marketing journal
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Brand Planning : starke Strategien für Marken und Kampagnen
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Breaking new ground in theory and practice
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British journal of management : BJM
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CESifo working papers
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CORE discussion paper : DP
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Central European business review : CEBR
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Corporate creativity : developing an innovative organization
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Creative urban milieus : historical perspectives on culture, economy, and the city
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Economies et sociétés ; 47,3/4
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Employee relations
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European journal of marketing : EJM
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European research studies
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IIMS journal of management science
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Information systems research : ISR
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International journal of advertising : the review of marketing communications
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International journal of business and economic sciences applied research : IJBESAR
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International journal of industrial organization
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When bad is good : the creative conundrum of agency-client relationships
Sasser, Sheila L.
;
Koslow, Scott
- In:
Current insights and future trends : [extended versions …
,
(pp. 365-377)
.
2012
Persistent link: https://www.econbiz.de/10009748085
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2
The organization of creativity in Japanese advertising production
Moeran, Brian
- In:
Human relations
62
(
2009
)
7
,
pp. 963-985
Persistent link: https://www.econbiz.de/10003873462
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