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~subject:"Werbewirkung"
~subject:"Kreativität"
~isPartOf:"International journal of electronic commerce : IJEC"
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Werbewirkung
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Advertising effects
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Interaktive Medien
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Internet marketing
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International journal of electronic commerce : IJEC
Journal of advertising research
11
Journal of advertising : official publication of the American Academy of Advertising
9
A master class in brand planning : the timeless works of Stephen King
6
International journal of advertising : the quarterly review of marketing communications
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Journal of advertising
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Journal of marketing communications
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SpringerLink / Bücher
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Gender in management : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of management practice : IJMP
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : JPM
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The marketing review
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Advancing research on projects and temporary organizations
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Advertising, promotion, and new media
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American journal of business : applying research to practice ; AJB
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Asia Pacific business review
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Australasian marketing journal
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Brand Planning : starke Strategien für Marken und Kampagnen
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Breaking new ground in theory and practice
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CESifo working papers
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CORE discussion paper : DP
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Central European business review : CEBR
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Corporate creativity : developing an innovative organization
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Creative urban milieus : historical perspectives on culture, economy, and the city
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Economies et sociétés ; 47,3/4
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Employee relations
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European journal of marketing : EJM
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European research studies
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IIMS journal of management science
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Information systems research : ISR
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International journal of advertising : the review of marketing communications
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International journal of business and economic sciences applied research : IJBESAR
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A mechanism for on-line advertisement placement to deter click fraud
Zhou, Wei
;
Bandyopadhyay, Subhajyoti
;
Cheng, Hsing K.
; …
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 9-27
Persistent link: https://www.econbiz.de/10003817274
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2
Pay-per-action model for on-line advertising
Mahdian, Mohammad
;
Tomak, Kerem
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 113-128
Persistent link: https://www.econbiz.de/10003817304
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