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~subject:"Werbewirkung"
~subject:"Kreativität"
~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Gender in management : an international journal"
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Werbewirkung
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Advertising industry
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Werbewirtschaft
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Geschlecht
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Bandyopadhyay, Subhajyoti
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Cheng, Hsing K.
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International journal of electronic commerce : IJEC
Gender in management : an international journal
Journal of advertising research
11
Journal of advertising : official publication of the American Academy of Advertising
9
A master class in brand planning : the timeless works of Stephen King
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising
3
Journal of marketing communications
3
SpringerLink / Bücher
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of management practice : IJMP
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : JPM
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The marketing review
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A.E. Res.
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Advancing research on projects and temporary organizations
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Advertising, promotion, and new media
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American journal of business : applying research to practice ; AJB
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Asia Pacific business review
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Australasian marketing journal
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Brand Planning : starke Strategien für Marken und Kampagnen
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Breaking new ground in theory and practice
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British journal of management : BJM
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Business research
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CESifo working papers
1
CORE discussion paper : DP
1
Central European business review : CEBR
1
Corporate creativity : developing an innovative organization
1
Creative urban milieus : historical perspectives on culture, economy, and the city
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Economies et sociétés ; 47,3/4
1
Employee relations
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European journal of marketing : EJM
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European research studies
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Human relations
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IIMS journal of management science
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Information systems research : ISR
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International journal of advertising : the review of marketing communications
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International journal of business and economic sciences applied research : IJBESAR
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Female creative managers as drivers for gender diversity in advertising creative departments : a critical mass approach
Roca, David
;
Suárez, Aina
;
Meléndez-Rodríguez, Saraí
- In:
Gender in management : an international journal
39
(
2024
)
4
,
pp. 465-479
Persistent link: https://www.econbiz.de/10014513782
Saved in:
2
The construction of gender and creativity in advertising creative departments
Windels, Kasey
;
Lee, Wei-Na
- In:
Gender in management : an international journal
27
(
2012
)
8
,
pp. 502-519
Persistent link: https://www.econbiz.de/10009698090
Saved in:
3
A mechanism for on-line advertisement placement to deter click fraud
Zhou, Wei
;
Bandyopadhyay, Subhajyoti
;
Cheng, Hsing K.
; …
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 9-27
Persistent link: https://www.econbiz.de/10003817274
Saved in:
4
Pay-per-action model for on-line advertising
Mahdian, Mohammad
;
Tomak, Kerem
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 113-128
Persistent link: https://www.econbiz.de/10003817304
Saved in:
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