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~subject:"Werbewirkung"
~subject:"Kreativität"
~subject:"Werbung"
~isPartOf:"The marketing review"
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The marketing review
Journal of historical research in marketing
14
Journal of advertising research
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Journal of advertising : official publication of the American Academy of Advertising
11
International journal of advertising : the quarterly review of marketing communications
8
Journal of marketing communications
8
Advertising in developing and emerging countries : the economic, political and social context
7
Journal of advertising
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A master class in brand planning : the timeless works of Stephen King
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Journal of promotion management : JPM
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NBER working paper series
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SpringerLink / Bücher
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The advertising handbook
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European journal of marketing : EJM
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International journal of marketing : IJM ; formerly Der Markt
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Journal of business anthropology
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Journal of current issues and research in advertising : JCIRA
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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CORE discussion paper : DP
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Gender in management : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of electronic commerce : IJEC
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International journal of industrial organization
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International journal of management practice : IJMP
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Journal of current issues and research in advertising
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Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
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Routledge studies in human geography
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The advertising and consumer culture reader
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A.E. Res.
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Absatzwirtschaft / Schriften zum Marketing
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Accounting history review
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Advancing research on projects and temporary organizations
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Advertising, promotion, and new media
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American journal of agricultural economics
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American journal of business : applying research to practice ; AJB
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From pitch to ditch : the client/ad agency life cycle
Turnbull, Sarah
- In:
The marketing review
16
(
2016
)
2
,
pp. 111-127
Persistent link: https://www.econbiz.de/10011642065
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2
Practitioner research for unpaid product placement issues : literature review and directions for future research
Morikawa, Miyuki
;
Hosoda, Takamichi
- In:
The marketing review
15
(
2015
)
3
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011438104
Saved in:
3
Advertising self-regulation : clearance processes, effectiveness and future research agenda
Bian, Xuemei
;
Kitchen, Philip
;
Cuomo, Maria Teresa
- In:
The marketing review
11
(
2011
)
4
,
pp. 393-414
Persistent link: https://www.econbiz.de/10009485833
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