//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbewirkung"
~subject:"Kreativität"
~person:"Gabszewicz, Jean Jaskold"
~person:"Ashley, Christy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising Industry"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Kreativität
Advertising industry
7
Werbewirtschaft
7
Theorie
5
Theory
5
Press publisher
4
Presseverlag
4
Advertising effects
2
Business network
2
Creativity
2
Extensive form game
2
Extensives Spiel
2
Market concentration
2
Print advertising
2
Printwerbung
2
Unternehmenskonzentration
2
Unternehmensnetzwerk
2
1977-2007
1
Advertising
1
Advertising planning
1
Business process management
1
Competition
1
Erfolgsfaktor
1
Media industries
1
Mediensektor
1
Network economics
1
Netzwerkökonomik
1
Prozessmanagement
1
Success factor
1
Werbeplanung
1
Werbung
1
Wettbewerb
1
Willingness to pay
1
Zahlungsbereitschaftsanalyse
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
2
Book / Working Paper
2
Type of publication (narrower categories)
All
Arbeitspapier
2
Article in journal
2
Aufsatz in Zeitschrift
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Language
All
English
4
Author
All
Gabszewicz, Jean Jaskold
Ashley, Christy
Koslow, Scott
8
King, Stephen
6
Nöcker, Ralf
6
Kilgour, Mark
5
Sasser, Sheila L.
5
Windels, Kasey
5
Levin, Elizabeth
3
Roca, David
3
Stuhlfaut, Mark W.
3
Öberg, Christina
3
Ambler, Tim
2
Bagué, Andreu Safont
2
Batikas, Michail
2
Bilby, Julie
2
Botzenhardt, Florian
2
Brennan, Linda
2
Busch, Oliver
2
Claussen, Jörg
2
Crawford, Robert
2
Estima, João Pedro Teles
2
Evans, David S.
2
Ferdinand, Hans-Michael
2
Hagström, Sofia Lena
2
Holm, Karl-Friedrich
2
Jones, John Philip
2
Laussel, Didier
2
Lee, Wei-Na
2
Lobo, Antonio
2
Lynch, Jacqueline
2
Meléndez-Rodríguez, Saraí
2
Nyilasy, Gergely
2
O'Connor, Huw
2
Oliver, Jason D.
2
Parker, Lukas
2
Peukert, Christian
2
Quach, Sara
2
Runge, Henrike
2
Sanz, Karim Carroum
2
more ...
less ...
Published in...
All
CORE discussion paper : DP
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of marketing theory and practice
1
Série des documents de travail / Centre de Recherche en Économie et Statistique
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Creative leaders' views on managing advertising creativity
Oliver, Jason D.
;
Ashley, Christy
- In:
Journal of marketing theory and practice
20
(
2012
)
3
,
pp. 335-348
Persistent link: https://www.econbiz.de/10009619143
Saved in:
2
Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001732849
Saved in:
3
Creative leaders : thirty years of big ideas
Ashley, Christy
;
Oliver, Jason D.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10003962688
Saved in:
4
Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001771883
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->