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~isPartOf:"International journal of electronic commerce : IJEC"
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Advertising effects
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Online-Marketing
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Bandyopadhyay, Subhajyoti
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Cheng, Hsing K.
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Mahdian, Mohammad
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Pathak, Praveen
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Zhou, Wei
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International journal of electronic commerce : IJEC
Journal of advertising research
22
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
13
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
Women in PR history
9
Advertising in developing and emerging countries : the economic, political and social context
8
European journal of marketing : EJM
8
The advertising handbook
8
The Routledge companion to advertising and promotional culture
7
Journal of business research : JBR
6
Academy of Management journal : AMJ
5
American journal of agricultural economics
5
The service industries journal
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Handbuch der Marktforschung
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International business review : the official journal of the European International Business Academy
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Journal of current issues and research in advertising
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Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
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Journal of promotion management : JPM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Applied economics
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Brand Planning : starke Strategien für Marken und Kampagnen
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Enterprise & society : the international journal of business history
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of marketing : IJM ; formerly Der Markt
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JMM : the international journal on media management
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Journal of business anthropology
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Journal of business ethics : JOBE
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The Sage handbook of advertising
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The marketing review
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Breaking new ground in theory and practice
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Business history
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Ekonomiska Samfundets tidskrift
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A mechanism for on-line advertisement placement to deter click fraud
Zhou, Wei
;
Bandyopadhyay, Subhajyoti
;
Cheng, Hsing K.
; …
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 9-27
Persistent link: https://www.econbiz.de/10003817274
Saved in:
2
Pay-per-action model for on-line advertising
Mahdian, Mohammad
;
Tomak, Kerem
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 113-128
Persistent link: https://www.econbiz.de/10003817304
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