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~type:"article"
~subject:"Advertising planning"
~subject:"Advertising industry"
~type_genre:"Übersichtsarbeit"
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Wachstumsstrategien im deutschen Werbemarkt : eine inhaltsanalytische Betrachtung des Aufgabenspektrums von Mediaagenturen
Knuth, Ingo
- In:
Wertschöpfung durch Medien im Wandel
,
(pp. 185-207)
.
2012
Persistent link: https://www.econbiz.de/10009669525
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