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~type:"article"
~subject:"Advertising planning"
~subject:"United States"
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Advertising planning
United States
Werbewirtschaft
495
Advertising industry
494
Advertising
130
Werbung
130
USA
78
Creativity
71
Kreativität
69
Werbeplanung
36
Werbewirkung
36
Advertising effects
35
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32
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32
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32
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32
Marketingmanagement
31
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17
Transnational corporation
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Creative industries
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16
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King, Stephen
9
Silk, Alvin J.
4
Koslow, Scott
3
Berndt, Ernst R.
2
Broyles, Sheri J.
2
Forker, Olan D.
2
Kerr, Gayle
2
Ki, Eyun-jung
2
King, Charles
2
Nachum, Lilach
2
Nyren, Chuck
2
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2
Schwarzkopf, Stefan
2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Cha, Sandra E.
1
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1
Cheong, Yunjae
1
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1
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1
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A master class in brand planning : the timeless works of Stephen King
13
Journal of advertising research
10
Journal of advertising : official publication of the American Academy of Advertising
5
The Routledge companion to advertising and promotional culture
5
American journal of agricultural economics
3
European journal of marketing : EJM
3
International journal of advertising : the quarterly review of marketing communications
3
Academy of Management journal : AMJ
2
Brand Planning : starke Strategien für Marken und Kampagnen
2
Journal of business ethics : JOBE
2
Journal of economics & management strategy : JEMS
2
Journal of historical research in marketing
2
The Routledge companion to marketing and feminism
2
Trademarks, brands, and competitiveness
2
Women in PR history
2
Advertising in developing and emerging countries : the economic, political and social context
1
Advertising, promotion, and new media
1
American journal of business : applying research to practice ; AJB
1
Applied economics
1
Best practices in talent management : how the world's leading corporations manage, develop, and retain top talent
1
Business history review
1
Chris Argyris : critical evaluations in business and management
1
Corporate creativity : developing an innovative organization
1
Economies et sociétés ; 47,3/4
1
Gender in management : an international journal
1
Global advertising practice in a borderless world
1
Handbook of research on international advertising
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handbuch Kommunikationsmanagement
1
Human relations
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Inside marketing : practices, ideologies, devices
1
JMM : the international journal on media management
1
Journal of advertising
1
Journal of business venturing
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising : JCIRA
1
Journal of economic behavior & organization : JEBO
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing communications
1
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1
Marketing's hidden figures : black women leaders in advertising
Davis, Judy Foster
- In:
The Routledge companion to marketing and feminism
,
(pp. 45-58)
.
2022
Persistent link: https://www.econbiz.de/10014474310
Saved in:
2
Marketing education and patriarchal acculturation : the rhetorical work of women's advertising clubs, 1926-1940
Wills, Jeanie
- In:
The Routledge companion to marketing and feminism
,
(pp. 59-71)
.
2022
Persistent link: https://www.econbiz.de/10014474311
Saved in:
3
Ad agency leadership in the US, UK, and Australia : a mixed-method analysis of effective attributes and styles
Patwardhan, Padmini
;
Kerr, Gayle
;
Patwardhan, Hemant
; …
- In:
Journal of advertising
51
(
2022
)
2
,
pp. 223-239
Persistent link: https://www.econbiz.de/10013362272
Saved in:
4
Overcoming conflict between symmetric occupations : how "creatives" and "suits" use gender ordering in advertising
Koppman, Sharon
;
Bechky, Beth A.
;
Cohen, Andrew C.
- In:
Academy of Management journal : AMJ
65
(
2022
)
5
,
pp. 1623-1651
Persistent link: https://www.econbiz.de/10013472191
Saved in:
5
Re-examining the existence of the "velvet ghetto" and the "glass ceiling" : examining the status of American women in public relations a generation later
Wright, Donald K.
- In:
Women in PR history
,
(pp. 9-17)
.
2021
Persistent link: https://www.econbiz.de/10012501779
Saved in:
6
Inez Kaiser : the perseverance of a public relations pioneer
Hill, Denise
;
Spector, Shelley
- In:
Women in PR history
,
(pp. 104-115)
.
2021
Persistent link: https://www.econbiz.de/10012501796
Saved in:
7
Value appropriation and firm shareholder value : role of advertising and receivables management
Frennea, Carly
;
Han, Kyuhong
;
Mittal, Vikas
- In:
Journal of marketing research
56
(
2019
)
2
,
pp. 291-309
Persistent link: https://www.econbiz.de/10012177343
Saved in:
8
The creative search for an insight in account planning : an absorptive capacity approach
Parker, John
;
Ang, Lawrence
;
Koslow, Scott
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 237-254
Persistent link: https://www.econbiz.de/10011930119
Saved in:
9
American advertising and the politics of consumption
Grow, Jean M.
- In:
Global advertising practice in a borderless world
,
(pp. 59-72)
.
2017
Persistent link: https://www.econbiz.de/10011668015
Saved in:
10
Rethinking the profession formerly known as advertising : how data science is disrupting the work of agencies
Deighton, John
- In:
Journal of advertising research
57
(
2017
)
4
,
pp. 357-361
Persistent link: https://www.econbiz.de/10011884923
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