//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
~subject:"United Kingdom"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising Industry"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
United Kingdom
Advertising industry
500
Werbewirtschaft
498
Advertising
133
Werbung
133
USA
78
United States
78
Creativity
73
Kreativität
69
Werbewirkung
37
Advertising effects
36
Advertising planning
36
Werbeplanung
36
Deutschland
32
Germany
32
Theorie
32
Theory
32
Internet marketing
31
Marketingmanagement
31
Online-Marketing
31
Marketing management
30
Globalization
28
Globalisierung
26
Economic history
23
Großbritannien
23
Wirtschaftsgeschichte
23
Brand management
19
Markenführung
19
Agency theory
18
Lieferantenmanagement
18
Prinzipal-Agent-Theorie
18
Supplier relationship management
18
Marketing
17
Multinationales Unternehmen
17
Transnational corporation
17
Consumer behaviour
16
Creative industries
16
Konsumentenverhalten
16
Kreativsektor
16
Media industries
13
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
Book / Working Paper
14
Journal
1
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatz im Buch
10
Book section
10
Language
All
English
22
German
1
Author
All
Schwarzkopf, Stefan
4
Boojihawon, Dev K.
2
McLeod, Charlotte
2
Townley, Barbara
2
Boojhawon, Dev Kumar
1
Dimitratos, Pavlos
1
Drollinger, Tanya
1
Erdogan, B. Zafer
1
Habib, Sabrina
1
Hackley, Christopher E.
1
Hardy, Jonathan
1
Harker, Debra
1
Hook, Matthew
1
Howells, Katherine Margaret
1
Isaksson, Maria
1
Jergolla, Maren
1
Jørgensen, Poul Erik Flyvholm
1
Kelly, Louise
1
Kerr, Gayle
1
Koslow, Scott
1
Laurie, Sally
1
MacRury, Iain
1
Miracle, Gordon E.
1
Mortimer, Kathleen
1
Nachum, Lilach
1
Nevett, Terence R.
1
O'Donohoe, Spephanie
1
O'Donohoe, Stephanie
1
Patwardhan, Hemant
1
Patwardhan, Padmini
1
Raghubansie, Antonius
1
Samaradivakara, Chandrani A.
1
Sasser, Sheila L.
1
Tiwsakul, Amy Rungpaka
1
Young, Stephen
1
more ...
less ...
Published in...
All
The advertising handbook
2
Trademarks, brands, and competitiveness
2
British journal of management : BJM
1
Consumerism and the co-operative movement in modern British history : taking stock
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
European journal of marketing : EJM
1
Global advertising practice in a borderless world
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Human relations
1
International business review : the official journal of the European International Business Academy
1
Journal of advertising
1
Journal of advertising research
1
Journal of business communication : JBC
1
Journal of cultural economy
1
Journal of historical research in marketing
1
Management international review : mir ; journal of international business
1
Managerial issues in international business
1
Qualitative market research : an international journal
1
Remaking management : between global and local
1
The service industries journal
1
Wettbewerb in Recht und Praxis : wrp
1
more ...
less ...
Source
All
ECONIS (ZBW)
23
Showing
1
-
10
of
23
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring British advertising and marketing history through records of The National Archives of the UK
Howells, Katherine Margaret
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10013329666
Saved in:
2
Ad agency leadership in the US, UK, and Australia : a mixed-method analysis of effective attributes and styles
Patwardhan, Padmini
;
Kerr, Gayle
;
Patwardhan, Hemant
; …
- In:
Journal of advertising
51
(
2022
)
2
,
pp. 223-239
Persistent link: https://www.econbiz.de/10013362272
Saved in:
3
An investigation of advertising agency creative managers' perspectives on the impact of digital threats and opportunities : the case of UK SMEs - it is tricky : how does a brand le...
Raghubansie, Antonius
;
Samaradivakara, Chandrani A.
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 362-379)
.
2021
Persistent link: https://www.econbiz.de/10012816099
Saved in:
4
Not an island : the symbiotic connection of the UK and global advertising industry
Hook, Matthew
- In:
Global advertising practice in a borderless world
,
(pp. 87-98)
.
2017
Persistent link: https://www.econbiz.de/10011668017
Saved in:
5
Turning trademarks into brands : how advertising agencies practiced and conceptualized branding, 1890-1930
Schwarzkopf, Stefan
- In:
Trademarks, brands, and competitiveness
,
(pp. 165-193)
.
2013
Persistent link: https://www.econbiz.de/10009758697
Saved in:
6
When bad is good : the creative conundrum of agency-client relationships
Sasser, Sheila L.
;
Koslow, Scott
- In:
Current insights and future trends : [extended versions …
,
(pp. 365-377)
.
2012
Persistent link: https://www.econbiz.de/10009748085
Saved in:
7
Pot noodles, placements and peer regard : creative career trajectories and communities of practice in the British advertising industry
McLeod, Charlotte
;
O'Donohoe, Spephanie
;
Townley, Barbara
- In:
British journal of management : BJM
22
(
2011
)
1
,
pp. 114-131
Persistent link: https://www.econbiz.de/10008909025
Saved in:
8
Communicating corporate ethos on the web : the self-presentation of PR agencies
Isaksson, Maria
;
Jørgensen, Poul Erik Flyvholm
- In:
Journal of business communication : JBC
47
(
2010
)
2
,
pp. 119-140
Persistent link: https://www.econbiz.de/10003970375
Saved in:
9
Turning trademarks into brands : how advertising agencies practiced and conceptualized branding, 1890 - 1930
Schwarzkopf, Stefan
- In:
Trademarks, brands, and competitiveness
,
(pp. 165-193)
.
2010
Persistent link: https://www.econbiz.de/10003972916
Saved in:
10
Advertising research : markets, methods and knowing consumers
MacRury, Iain
- In:
The advertising handbook
,
(pp. 46-73)
.
2009
Persistent link: https://www.econbiz.de/10003851901
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->