//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
~type:"journal"
~subject:"Werbeplanung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising Industry"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Werbeplanung
Werbewirtschaft
564
Advertising industry
532
Werbung
157
Advertising
140
USA
79
United States
79
Creativity
71
Kreativität
69
Deutschland
67
Germany
53
Werbewirkung
38
Advertising effects
37
Advertising planning
37
Marketingmanagement
32
Theorie
32
Theory
32
Marketing management
31
Internet marketing
29
Online-Marketing
29
Globalization
28
Globalisierung
26
Marketing
25
Großbritannien
24
United Kingdom
24
Economic history
22
Wirtschaftsgeschichte
22
Brand management
20
Markenführung
20
Schweiz
20
Lieferantenmanagement
19
Supplier relationship management
19
Agency theory
18
Prinzipal-Agent-Theorie
18
Branchenentwicklung
17
Multinationales Unternehmen
17
Sector development
17
Transnational corporation
17
Österreich
17
Consumer behaviour
16
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
Journal
Book / Working Paper
23
Type of publication (narrower categories)
All
Aufsatz im Buch
23
Book section
23
Article in journal
13
Aufsatz in Zeitschrift
13
Language
All
English
32
German
5
Author
All
King, Stephen
9
Koslow, Scott
2
Nyren, Chuck
2
Ang, Lawrence
1
Ashley, Christy
1
Craig, C. S.
1
Dickinson-Delaporte, Sonia
1
Doctoroff, Tom
1
Farris, Paul W.
1
Feldwick, Paul
1
Ford, John B.
1
Grant, Ian
1
Heo, Jun
1
Horsky, Dan
1
Horsky, Sharon
1
Izzo, Francesco
1
Kerr, Gayle
1
Kilgour, Mark
1
Käfer, Günter
1
MacRury, Iain
1
Marasco, Alessandra
1
Masiello, Barbara
1
McLeod, Charlotte
1
Moeran, Brian
1
Murphy, Guy
1
Nauerz, Bernd
1
Nelson, Michelle R.
1
Nyilasy, Gergely
1
Oliver, Jason D.
1
Parker, John
1
Pollitt, Stanley
1
Reid, Leonard N.
1
Rieke, Nina
1
Sasser, Sheila Lucy
1
Segar, Alison
1
Shaw, Eleanor
1
Stuhlfaut, Mark W.
1
Sutherland, John C.
1
Thomas, Amos Owen
1
Treasure, John
1
more ...
less ...
Published in...
All
A master class in brand planning : the timeless works of Stephen King
13
Journal of advertising research
5
Journal of advertising : official publication of the American Academy of Advertising
3
Brand Planning : starke Strategien für Marken und Kampagnen
2
Advertising in developing and emerging countries : the economic, political and social context
1
Economies et sociétés ; 47,3/4
1
European journal of marketing : EJM
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handbuch Kommunikationsmanagement
1
Human relations
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice
1
The Sage handbook of advertising
1
The advertising handbook
1
The silver market phenomenon : business opportunities in an era of demographic change
1
The silver market phenomenon : marketing and innovation in the aging society
1
Werbewoche : Fachmagazin für Werbung
1
more ...
less ...
Source
All
ECONIS (ZBW)
37
Showing
1
-
10
of
37
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The creative search for an insight in account planning : an absorptive capacity approach
Parker, John
;
Ang, Lawrence
;
Koslow, Scott
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 237-254
Persistent link: https://www.econbiz.de/10011930119
Saved in:
2
Media-Trend-Journal : das Monatsmagazin für Medien und Mediaplanung
Zürich : Medien-&-Medizin-Verl.
;
Zürich : Springer …
;
…
-
1.1984 - 2009,4/5(Juni); 2009,10(Dez.); 25.2010,1-3; …
Persistent link: https://www.econbiz.de/10000365727
Saved in:
3
The modern advertising agency selection contest : a case for stipends to new participants
Horsky, Dan
;
Horsky, Sharon
;
Zeithammer, Robert
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 773-789
Persistent link: https://www.econbiz.de/10011600619
Saved in:
4
Why marketers should be more transparent with the ad agencies they hire : media planners say their relationships with clients suffer from gaps in marketers' information
Heo, Jun
;
Sutherland, John C.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 380-389
Persistent link: https://www.econbiz.de/10011429022
Saved in:
5
Agency-generated research of consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia
;
Kerr, Gayle
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
Saved in:
6
How corporate culture drive advertising and promotion budgets : best practices combine heuristics and algorithmic tools
West, Douglas C.
;
Ford, John B.
;
Farris, Paul W.
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10010383787
Saved in:
7
Matching creative agencies with results-driven marketers : do clients really need highly creative advertising?
Sasser, Sheila Lucy
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 297-312
Persistent link: https://www.econbiz.de/10010199587
Saved in:
8
Client involvement and innovation in creative-intensive business services : a framework for exploring co-innovation and advertising agency-client relationships
Marasco, Alessandra
;
Masiello, Barbara
;
Izzo, Francesco
-
2013
Persistent link: https://www.econbiz.de/10009761500
Saved in:
9
Partnering for growth in emerging markets : why advertising agencies need to lead, not follow
Craig, C. S.
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 361-362
Persistent link: https://www.econbiz.de/10010245584
Saved in:
10
Creative leaders' views on managing advertising creativity
Oliver, Jason D.
;
Ashley, Christy
- In:
Journal of marketing theory and practice
20
(
2012
)
3
,
pp. 335-348
Persistent link: https://www.econbiz.de/10009619143
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->