//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
~type:"journal"
~subject:"Werbeplanung"
~person:"Ashley, Christy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising Industry"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Werbeplanung
Advertising industry
2
Creativity
2
Kreativität
2
Werbewirtschaft
2
1977-2007
1
Advertising
1
Advertising planning
1
Business process management
1
Erfolgsfaktor
1
Prozessmanagement
1
Success factor
1
Werbung
1
more ...
less ...
Type of publication
All
Article
Journal
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Ashley, Christy
King, Stephen
9
Koslow, Scott
2
Nyren, Chuck
2
Ang, Lawrence
1
Craig, C. S.
1
Dickinson-Delaporte, Sonia
1
Doctoroff, Tom
1
Farris, Paul W.
1
Feldwick, Paul
1
Ford, John B.
1
Grant, Ian
1
Heo, Jun
1
Horsky, Dan
1
Horsky, Sharon
1
Izzo, Francesco
1
Kerr, Gayle
1
Kilgour, Mark
1
Käfer, Günter
1
MacRury, Iain
1
Marasco, Alessandra
1
Masiello, Barbara
1
McLeod, Charlotte
1
Moeran, Brian
1
Murphy, Guy
1
Nauerz, Bernd
1
Nelson, Michelle R.
1
Nyilasy, Gergely
1
Oliver, Jason D.
1
Parker, John
1
Pollitt, Stanley
1
Reid, Leonard N.
1
Rieke, Nina
1
Sasser, Sheila Lucy
1
Segar, Alison
1
Shaw, Eleanor
1
Stuhlfaut, Mark W.
1
Sutherland, John C.
1
Thomas, Amos Owen
1
Treasure, John
1
more ...
less ...
Published in...
All
Journal of marketing theory and practice
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Creative leaders' views on managing advertising creativity
Oliver, Jason D.
;
Ashley, Christy
- In:
Journal of marketing theory and practice
20
(
2012
)
3
,
pp. 335-348
Persistent link: https://www.econbiz.de/10009619143
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->