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~type_genre:"Bibliography included"
~type_genre:"Market information"
~subject:"Werbung"
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Advertising age : the national newspaper of marketing
Chicago, Ill. : Advertising Publ.
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1.1930-September 11 2017
Persistent link: https://www.econbiz.de/10000350879
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Das Jahr der Werbung ... : die wichtigsten Entwicklungen und Kampagnen
Berlin : Econ
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50.2013-Band 54 (2017)
Persistent link: https://www.econbiz.de/10009745926
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3
Jahrbuch der Werbung ...
Berlin : Econ
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45.2008 - 49.2012
Persistent link: https://www.econbiz.de/10003656766
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4
Standardisierung der internationalen Werbeplanung : e. Untersuchung d. Prozeßstandardisierung am Beispiel d. Werbebudgetierung im Automobilmarkt
Landwehr, Rainer
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1988
Persistent link: https://www.econbiz.de/10013427449
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Zur Wirkung von Direktwerbung im Investitionsgüterbereich
Bamler, Gunther
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1987
Persistent link: https://www.econbiz.de/10013407666
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6
Marktsegmentierung zum Zwecke segmentspezifischer Werbepolitik
Kuhn, Wilhelm
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1984
Persistent link: https://www.econbiz.de/10000697406
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