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~type_genre:"Graue Literatur"
~subject:"Advertising industry"
~person:"Arzaghi, Mohammad"
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Advertising industry
Werbewirtschaft
3
USA
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United States
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1982-2000
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1982-2007
1
Bundling strategy
1
Business network
1
Communication media
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Diversification
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Diversifikation
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Entflechtung
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Information technology
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Informationstechnik
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Innovation
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Knowledge transfer
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Kommunikationsmedien
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Leistungsbündel
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Location choice
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New York
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Standortwahl
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Arzaghi, Mohammad
Silk, Alvin J.
7
Gabszewicz, Jean Jaskold
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Laussel, Didier
5
Sonnac, Nathalie
5
Berndt, Ernst R.
4
Bultez, Alain V.
4
Naert, Philippe Antoine
4
Jullien, Bruno
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Anderson, Simon P.
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Crampes, Claude
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Haritchabalet, Carole
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King, Charles
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Nickel, Volker
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Batikas, Michail
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ECONIS (ZBW)
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The unbundling of advertising agency services : an economic analysis
Arzaghi, Mohammad
;
Berndt, Ernst R.
;
Davis, James C.
; …
-
2010
Persistent link: https://www.econbiz.de/10008662047
Saved in:
2
Economic factors underlying the unbundling of advertising agency services
Arzaghi, Mohammad
;
Berndt, Ernst R.
;
Davis, James C.
; …
-
2008
Persistent link: https://www.econbiz.de/10003761095
Saved in:
3
A study of networking and location decisions in the advertising agency industry
Arzaghi, Mohammad
-
2006
Persistent link: https://www.econbiz.de/10003974643
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