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~type_genre:"Graue Literatur"
~subject:"Werbung"
~isPartOf:"Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen"
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From "Lydiametry" to "Pinkhamization" : misspecifying advertising dynamics rarely affects profitability
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1986
Persistent link: https://www.econbiz.de/10000699122
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