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~isPartOf:"Working paper / European Institute for Advanced Studies in Management"
~type_genre:"Arbeitspapier"
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Robustness of models of sales response to advertising : a purely academic issue?
Bultez, Alain V.
;
Vanneste, Carine
-
1988
Persistent link: https://www.econbiz.de/10000776598
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When does lag structure really matter ... indeed?
Bultez, Alain V.
;
Naert, Philippe Antoine
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1987
Persistent link: https://www.econbiz.de/10000739159
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From "Lydiametry" to "Pinkhamization" : misspecifying advertising dynamics rarely affects profitability
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1986
Persistent link: https://www.econbiz.de/10000739119
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