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~isPartOf:"Advertising in developing and emerging countries : the economic, political and social context"
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McBride, Michael H.
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Ayeni, Olugbenga C.
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Damjan, Janez
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Gomez, Jaime S
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Hetsroni, Amir
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Thomas, Amos Owen
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Torres-Baumgarten, Gladys
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Venkateswaran, Anuradha
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Advertising in developing and emerging countries : the economic, political and social context
Journal of advertising research
22
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
SpringerLink / Bücher
10
Women in PR history
9
European journal of marketing : EJM
8
The advertising handbook
8
The Routledge companion to advertising and promotional culture
7
Working paper / National Bureau of Economic Research, Inc.
7
Journal of business research : JBR
6
NBER working paper series
6
Academy of Management journal : AMJ
5
American journal of agricultural economics
5
The service industries journal
5
Handbuch der Marktforschung
4
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER Working Paper
4
The history of advertising
4
Working paper series
4
Applied economics
3
Brand Planning : starke Strategien für Marken und Kampagnen
3
CESifo working papers
3
CORE discussion paper : DP
3
Enterprise & society : the international journal of business history
3
Europäische Hochschulschriften / 5
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of marketing : IJM ; formerly Der Markt
3
JMM : the international journal on media management
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ECONIS (ZBW)
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1
An overview of advertising trends and strategies in Latin America : a Colombian case
Gomez, Jaime S
- In:
Advertising in developing and emerging countries : the …
,
(pp. 253-267)
.
2011
Persistent link: https://www.econbiz.de/10009261710
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2
Multinational advertising agencies in Latin America : from historical development to present practices
Torres-Baumgarten, Gladys
- In:
Advertising in developing and emerging countries : the …
,
(pp. 233-251)
.
2011
Persistent link: https://www.econbiz.de/10009261721
Saved in:
3
Advertising in Slovenia : Eastern European spirit, Western European style
McBride, Michael H.
;
Damjan, Janez
- In:
Advertising in developing and emerging countries : the …
,
(pp. 215-230)
.
2011
Persistent link: https://www.econbiz.de/10009261727
Saved in:
4
Challenges and opportunities for advertising in Moldova : a nation in transition
McBride, Michael H.
- In:
Advertising in developing and emerging countries : the …
,
(pp. 187-203)
.
2011
Persistent link: https://www.econbiz.de/10009261740
Saved in:
5
Advertising practice in post-communist Kazakhstan : improvising on capitalist communications
Thomas, Amos Owen
- In:
Advertising in developing and emerging countries : the …
,
(pp. 169-185)
.
2011
Persistent link: https://www.econbiz.de/10009261742
Saved in:
6
Advertising in Indonesia : balancing an "Asian" socio-culture with economic growth, multimedia convergence and expanded consumerism
Venkateswaran, Anuradha
- In:
Advertising in developing and emerging countries : the …
,
(pp. 111-137)
.
2011
Persistent link: https://www.econbiz.de/10009261979
Saved in:
7
Advertising in Israel : from traditional dilettantism to professional westernism
Hetsroni, Amir
- In:
Advertising in developing and emerging countries : the …
,
(pp. 69-77)
.
2011
Persistent link: https://www.econbiz.de/10009261985
Saved in:
8
Advertising in transition : a case study on Nigeria's burgeoning market
Ayeni, Olugbenga C.
- In:
Advertising in developing and emerging countries : the …
,
(pp. 43-55)
.
2011
Persistent link: https://www.econbiz.de/10009262004
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