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Routledge library editions
Enterprise & society : the international journal of business history
Journal of advertising research
22
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising
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International journal of advertising : the quarterly review of marketing communications
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Journal of marketing communications
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SpringerLink / Bücher
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Women in PR history
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Advertising in developing and emerging countries : the economic, political and social context
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European journal of marketing : EJM
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The advertising handbook
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The Routledge companion to advertising and promotional culture
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NBER working paper series
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Academy of Management journal : AMJ
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American journal of agricultural economics
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Journal of business research : JBR
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The service industries journal
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Handbuch der Marktforschung
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International business review : the official journal of the European International Business Academy
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Journal of current issues and research in advertising
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Journal of current issues and research in advertising : JCIRA
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Journal of marketing research : JMR
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Journal of promotion management : JPM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The history of advertising
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Working paper series
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Brand Planning : starke Strategien für Marken und Kampagnen
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Europäische Hochschulschriften / 5
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of marketing : IJM ; formerly Der Markt
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Advertising for the people : the history of the Social Democratic Party of Sweden's own advertising company : Folkreklam and Förenade ARE-Bolagen, 1947-1997
Lakomaa, Erik
- In:
Enterprise & society : the international journal of …
21
(
2020
)
2
,
pp. 516-546
Persistent link: https://www.econbiz.de/10012243540
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2
Off the books : oral history and transnational advertising agencies in southeast asia
Crawford, Robert
- In:
Enterprise & society : the international journal of …
20
(
2019
)
1
,
pp. 47-59
Persistent link: https://www.econbiz.de/10012098553
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Through many windows
Woodward, Helen
-
2017
Persistent link: https://www.econbiz.de/10011915062
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4
Relocating centers and peripheries : transnational advertising agencies and Singapore in the 1950 and 1960
Crawford, Robert
- In:
Enterprise & society : the international journal of …
16
(
2015
)
1
,
pp. 51-73
Persistent link: https://www.econbiz.de/10011551595
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