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~subject:"Advertising industry"
~isPartOf:"Applied economics"
~isPartOf:"Journal of marketing research : JMR"
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Advertising industry
Werbewirtschaft
7
Theorie
5
Theory
5
USA
2
United States
2
Advertising planning
1
Agency theory
1
Aggregation
1
Arbeitskampf
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Auction
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Auktionstheorie
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Applied economics
Journal of marketing research : JMR
Journal of advertising research
22
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
SpringerLink / Bücher
10
Women in PR history
9
Advertising in developing and emerging countries : the economic, political and social context
8
European journal of marketing : EJM
8
The advertising handbook
8
The Routledge companion to advertising and promotional culture
7
Working paper / National Bureau of Economic Research, Inc.
7
NBER working paper series
6
Academy of Management journal : AMJ
5
American journal of agricultural economics
5
Journal of business research : JBR
5
The service industries journal
5
Handbuch der Marktforschung
4
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER Working Paper
4
The history of advertising
4
Working paper series
4
Brand Planning : starke Strategien für Marken und Kampagnen
3
CESifo working papers
3
CORE discussion paper : DP
3
Enterprise & society : the international journal of business history
3
Europäische Hochschulschriften / 5
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of marketing : IJM ; formerly Der Markt
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JMM : the international journal on media management
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ECONIS (ZBW)
7
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1
The modern advertising agency selection contest : a case for stipends to new participants
Horsky, Dan
;
Horsky, Sharon
;
Zeithammer, Robert
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 773-789
Persistent link: https://www.econbiz.de/10011600619
Saved in:
2
The impact of advertising on media bias
Gal-Or, Esther
;
Geylani, Tansev
;
Yildirim, Tuba Pinar
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 92-99
Persistent link: https://www.econbiz.de/10009507244
Saved in:
3
Identification and estimation of complex multivariate lag structures : a nesting approach
Leeflang, Peter
- In:
Applied economics
24
(
1992
)
2
,
pp. 273-283
Persistent link: https://www.econbiz.de/10001133072
Saved in:
4
Advertising and the US market demand for beer
Lee, Byunglak
- In:
Applied economics
24
(
1992
)
1
,
pp. 69-76
Persistent link: https://www.econbiz.de/10001129552
Saved in:
5
Asymmetric promotion and strike effects in an oligopolistic service industry
Meredith, Lindsay N.
- In:
Applied economics
23
(
1991
)
6
,
pp. 1123-1134
Persistent link: https://www.econbiz.de/10001132334
Saved in:
6
A direct aggregation approach to inferring microparameters of the Koyck advertising-sales relationship from macro data
Srinivasan, V.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 145-156
Persistent link: https://www.econbiz.de/10001051618
Saved in:
7
"Leveraged" decision making in advertising : the flat maximum principle and its implications
Tull, Donald S.
(
contributor
)
- In:
Journal of marketing research : JMR
23
(
1986
)
1
,
pp. 25-32
Persistent link: https://www.econbiz.de/10001008594
Saved in:
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