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~subject:"Advertising industry"
~type_genre:"Article in journal"
~isPartOf:"International journal of marketing : IJM ; formerly Der Markt"
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Advertising industry
Advertising
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Media industries
3
Mediensektor
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Werbewirtschaft
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Werbung
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advertising
3
media agencies
3
Agency theory
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Prinzipal-Agent-Theorie
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Advertising media
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Communication media
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Consumer behaviour
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Dienstleistungsqualität
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Diversification
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Article in journal
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Knuth, Ingo
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Krusenstern, Lambert von
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International journal of marketing : IJM ; formerly Der Markt
Journal of advertising research
22
Journal of historical research in marketing
17
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
European journal of marketing : EJM
8
Academy of Management journal : AMJ
5
American journal of agricultural economics
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Journal of business research : JBR
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The service industries journal
5
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Applied economics
3
Enterprise & society : the international journal of business history
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
JMM : the international journal on media management
3
Journal of business anthropology
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Journal of business ethics : JOBE
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The marketing review
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Ekonomiska Samfundets tidskrift
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Gender in management : an international journal
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Human relations
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International journal of electronic commerce : IJEC
2
International journal of industrial organization
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International journal of internet marketing and advertising : IJIMA
2
International journal of management practice : IJMP
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business economics : JBE
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of economics & management strategy : JEMS
2
Journal of euromarketing
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1
Decision drivers for outsourcing media buying services
Knuth, Ingo
;
Krusenstern, Lambert von
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 171-183
Persistent link: https://www.econbiz.de/10010408088
Saved in:
2
Market entry strategies of media agencies
Knuth, Ingo
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 161-169
Persistent link: https://www.econbiz.de/10010408089
Saved in:
3
Do additional services matter? : an empirical evaluation of opportunities to grow for media agencies
Knuth, Ingo
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 149-159
Persistent link: https://www.econbiz.de/10010408095
Saved in:
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