//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising industry"
~type_genre:"Article in journal"
~person:"Koslow, Scott"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising agency"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising industry
Werbewirtschaft
8
Creativity
6
Kreativität
6
Advertising
2
Advertising planning
2
USA
2
United States
2
Werbeplanung
2
Werbung
2
Absorptive capacity
1
Advertising creativity
1
Advertising effects
1
Australia
1
Australien
1
Brand
1
Brand image
1
Brand management
1
Consumer behaviour
1
Creative industries
1
Dienstleistungsqualität
1
Empirical method
1
Empirische Methode
1
Knowledge
1
Konsumentenverhalten
1
Kreativsektor
1
Leistungsmotivation
1
Markenartikel
1
Markenführung
1
Markenimage
1
Micropolitics
1
Mikropolitik
1
Neuseeland
1
New Zealand
1
Occupational qualification
1
Qualifikation
1
Risikoaversion
1
Risk aversion
1
Service quality
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
8
Aufsatz im Buch
2
Book section
2
Language
All
English
8
Author
All
Koslow, Scott
Silk, Alvin J.
8
Windels, Kasey
7
Sasser, Sheila L.
5
Berndt, Ernst R.
4
Crawford, Robert
4
Kilgour, Mark
4
Laurie, Sally
4
Mortimer, Kathleen
4
Patwardhan, Padmini
4
Roca, David
4
Turnbull, Sarah
4
Forker, Olan D.
3
Knuth, Ingo
3
Levin, Elizabeth
3
McLeod, Charlotte
3
Nyilasy, Gergely
3
Patwardhan, Hemant
3
Stuhlfaut, Mark W.
3
Waller, David S.
3
West, Douglas C.
3
Wilson, Rick T.
3
Ashley, Christy
2
Beard, Fred
2
Bilby, Julie
2
Broyles, Sheri J.
2
Bruhn, Manfred
2
Campbell, Colin L.
2
Chen, Huan
2
Cheong, Yunjae
2
Davies, Mark
2
De Gregorio, Federico
2
Farris, Paul W.
2
Gal-Or, Esther
2
Habib, Sabrina
2
Kerr, Gayle
2
Ki, Eyun-jung
2
Kim, Kihan
2
King, Charles
2
Kreshel, Peggy J.
2
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising research
3
Journal of advertising
2
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
2
Fear in Adland : how client risk aversion and agency clientelism limit the development of great creative campaigns
Bilby, Julie
;
Koslow, Scott
;
Sasser, Sheila L.
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10014233762
Saved in:
3
When bad is good : do good relationships between marketing clients and their advertising agencies challenge creativity?
Koslow, Scott
;
Sameti, Ardalan
;
Noort, Guda van
;
Smit, …
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 385-405
Persistent link: https://www.econbiz.de/10013362321
Saved in:
4
Drivers of creativity within advertising agencies : how structural configuration can affect and improve creative development
O'Connor, Huw
;
Kilgour, Mark
;
Koslow, Scott
;
Sasser, Sheila
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 202-217
Persistent link: https://www.econbiz.de/10011884993
Saved in:
5
The creative search for an insight in account planning : an absorptive capacity approach
Parker, John
;
Ang, Lawrence
;
Koslow, Scott
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 237-254
Persistent link: https://www.econbiz.de/10011930119
Saved in:
6
Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies
O'Connor, Huw
;
Koslow, Scott
;
Kilgour, Mark
;
Sasser, …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 147-155
Persistent link: https://www.econbiz.de/10011453926
Saved in:
7
Matching creative agencies with results-driven marketers : do clients really need highly creative advertising?
Sasser, Sheila Lucy
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 297-312
Persistent link: https://www.econbiz.de/10010199587
Saved in:
8
Passion, expertise, politics, and support : creative dynamics in advertising agencies
Sasser, Sheila L.
;
Koslow, Scott
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 5-18
Persistent link: https://www.econbiz.de/10009738530
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->