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isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of advertising research
22
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
SpringerLink / Bücher
10
Women in PR history
9
Advertising in developing and emerging countries : the economic, political and social context
8
European journal of marketing : EJM
8
The advertising handbook
8
The Routledge companion to advertising and promotional culture
7
Working paper / National Bureau of Economic Research, Inc.
7
Journal of business research : JBR
6
NBER working paper series
6
Academy of Management journal : AMJ
5
American journal of agricultural economics
5
The service industries journal
5
Handbuch der Marktforschung
4
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
NBER Working Paper
4
The history of advertising
4
Working paper series
4
Applied economics
3
Brand Planning : starke Strategien für Marken und Kampagnen
3
CESifo working papers
3
CORE discussion paper : DP
3
Enterprise & society : the international journal of business history
3
Europäische Hochschulschriften / 5
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of marketing : IJM ; formerly Der Markt
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JMM : the international journal on media management
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1
Empirical analysis of closed-loop duopoly advertising strategies
Erickson, Gary M.
- In:
Management science : journal of the Institute for …
38
(
1992
)
12
,
pp. 1732-1749
Persistent link: https://www.econbiz.de/10001136385
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2
Advertising cost interactions and the optimality of pulsing
Hahn, Minhi
- In:
Management science : journal of the Institute for …
37
(
1991
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10001102764
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3
A model for relating advertising media exposures to purchase incidence behavior patterns
Zufryden, Fred S.
- In:
Management science : journal of the Institute for …
33
(
1987
)
10
,
pp. 1253-1266
Persistent link: https://www.econbiz.de/10001057615
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4
When does lag structure really matter in optimizing advertising expenditures
Magat, Wesley A.
- In:
Management science : journal of the Institute for …
32
(
1986
)
2
,
pp. 182-193
Persistent link: https://www.econbiz.de/10001015503
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