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subject:"Advertising"
~isPartOf:"The advertising and consumer culture reader"
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Kelly, Aidan
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The advertising and consumer culture reader
Journal of historical research in marketing
14
Advertising in developing and emerging countries : the economic, political and social context
7
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing communications
6
International journal of advertising : the quarterly review of marketing communications
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Journal of advertising
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Journal of advertising research
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NBER working paper series
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The advertising handbook
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Working paper / National Bureau of Economic Research, Inc.
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European journal of marketing : EJM
3
International journal of marketing : IJM ; formerly Der Markt
3
Journal of business anthropology
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Journal of current issues and research in advertising : JCIRA
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : JPM
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SpringerLink / Bücher
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Journal of current issues and research in advertising
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NBER Working Paper
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Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
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Schriften zu Marketing und Management
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The marketing review
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Volkswirtschaftliche Diskussionsbeiträge
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Absatzwirtschaft / Schriften zum Marketing
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Accounting history review
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Advancing research on projects and temporary organizations
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American journal of agricultural economics
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Asia Pacific business review
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Australasian marketing journal
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Business history
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CESifo Working Paper Series
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CESifo working papers
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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CORE discussion paper : DP
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Central European business review : CEBR
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Communication en plus
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EconStor Open Access Articles
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Encoding advertisements : the creative perspective
Kelly, Aidan
;
Lawlor, Katrina
;
O'Donohoe, Stephanie
- In:
The advertising and consumer culture reader
,
(pp. 133-149)
.
2009
Persistent link: https://www.econbiz.de/10003848368
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Nightmare on Madison Avenue : media fragmentation, recession, fed-up clients, TiVo : it's all trouble, and the ad business is caught up in the wake
Leonard, Devin
- In:
The advertising and consumer culture reader
,
(pp. 150-158)
.
2009
Persistent link: https://www.econbiz.de/10003848371
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