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subject:"Advertising"
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Working paper / National Bureau of Economic Research, Inc.
Journal of historical research in marketing
14
Advertising in developing and emerging countries : the economic, political and social context
7
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing communications
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising
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Journal of advertising research
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NBER working paper series
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The advertising handbook
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European journal of marketing : EJM
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International journal of marketing : IJM ; formerly Der Markt
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Journal of business anthropology
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Journal of current issues and research in advertising : JCIRA
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Journal of promotion management : JPM
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Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
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The political economy of "truth-in-advertising" regulation during the progressive era
Hansen, Zeynep Kocabiyik
;
Busch, Marc L.
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2006
Persistent link: https://www.econbiz.de/10003276486
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2
Regulating advertisements : the case of smoking cessation products
Avery, Rosemary J.
;
Kenkel, Donald Scott
;
Lillard, Dean R.
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2006
Persistent link: https://www.econbiz.de/10003287459
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3
Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms
Silk, Alvin J.
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1994
Persistent link: https://www.econbiz.de/10000904632
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4
Scale and scope effects on advertising agency costs
Silk, Alvin J.
;
Berndt, Ernst R.
-
1990
Persistent link: https://www.econbiz.de/10000800329
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