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type_genre:"Working Paper"
~person:"Förster, Friedrich"
~person:"Arzaghi, Mohammad"
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Advertising industry
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Werbewirtschaft
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USA
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1982-2007
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Bundling strategy
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Förster, Friedrich
Arzaghi, Mohammad
Silk, Alvin J.
8
Berndt, Ernst R.
5
Gabszewicz, Jean Jaskold
5
Laussel, Didier
5
Sonnac, Nathalie
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Bultez, Alain V.
4
Naert, Philippe Antoine
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Jullien, Bruno
3
Anderson, Simon P.
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King, Charles
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Peitz, Martin
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Pethig, Rüdiger
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Rossiter, John R.
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Vanhonacker, Wilfried R.
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Ambrus, Attila
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Avery, Rosemary J.
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Batikas, Michail
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Bosman, Ciska M.
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Busch, Marc L.
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Caglar, Ayse
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Calonius, Mathias
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Calvano, Emilio
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Claussen, Jörg
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Euchler, Gordon
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Jørgensen, Steffen
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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ECONIS (ZBW)
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The unbundling of advertising agency services : an economic analysis
Arzaghi, Mohammad
;
Berndt, Ernst R.
;
Davis, James C.
; …
-
2010
Persistent link: https://www.econbiz.de/10008662047
Saved in:
2
Economic factors underlying the unbundling of advertising agency services
Arzaghi, Mohammad
;
Berndt, Ernst R.
;
Davis, James C.
; …
-
2008
Persistent link: https://www.econbiz.de/10003761095
Saved in:
3
Die Verwendung computergestützter Modelle der Werbeerfolgskontrolle und -prognose in der Unternehmenspraxis : Ergebnisse einer empirischen Untersuchung
Fritz, Thomas
-
1987
Persistent link: https://www.econbiz.de/10013416632
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