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type_genre:"Working Paper"
~person:"Fritz, Thomas"
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Fritz, Thomas
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Die Verwendung computergestützter Modelle der Werbeerfolgskontrolle und -prognose in der Unternehmenspraxis : Ergebnisse einer empirischen Untersuchung
Fritz, Thomas
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1987
Persistent link: https://www.econbiz.de/10013416632
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