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isPartOf:"Forum public management : Diskussionspapier"
~isPartOf:"Journal of advertising research"
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6
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Forum public management : Diskussionspapier
Journal of advertising research
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
18
NBER working paper series
7
Working paper / National Bureau of Economic Research, Inc.
7
Journal of advertising : official publication of the American Academy of Advertising
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Journal of business ethics : JOBE
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Discussion paper / Centre for Economic Policy Research
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Journal of historical research in marketing
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Journal of marketing communications
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Review of industrial organization : RIO
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Journal of marketing research : JMR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Rechtswissenschaftliche Forschung und Entwicklung
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Southern economic journal
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Wettbewerb in Recht und Praxis : wrp
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Young consumers : insight and ideas for responsible marketers
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CESifo Working Paper Series
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Contemporary economic policy : a journal of Western Economic Association International
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European journal of marketing : EJM
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Göttinger Handelswissenschaftliche Schriften e.V. : GHS
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International journal of advertising : the review of marketing communications
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International review of law and economics
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of marketing
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Kom / Kommission der Europäischen Gemeinschaften
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ECONIS (ZBW)
6
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1
Regulating political symbols : China' s advertising law and politicized advertising
Zhao, Xin
;
Wang, Jeff
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 624-633
Persistent link: https://www.econbiz.de/10009501939
Saved in:
2
Damage control : limiting the fall-out from deceptive advertising
Twomey, Katherine L.
;
Knight, John G.
;
McNeill, Lisa S.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 394-403
Persistent link: https://www.econbiz.de/10009267462
Saved in:
3
Regulation of nutrition and health claims in advertising
Brennan, Ross
;
Czarnecka, Barbara
;
Dahl, Stephan
; …
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10003688979
Saved in:
4
Can comparative advertising be effective in Germany? : a tale of two campaigns
Schwaiger, Manfred
;
Rennhak, Carsten
;
Taylor, Charles …
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10003609556
Saved in:
5
Das Werbeverbot der Ärzte in Großbritannien und seine Liberalisierung : mit Perspektiven für eine Liberalisierung des Werbeverbots in Deutschland
Braun, Günther E.
;
Voigt, Stefan
-
1996
Persistent link: https://www.econbiz.de/10000949533
Saved in:
6
Informationswerbung des Krankenhauses : Kommunikation mit niedergelassenen Ärzten
Braun, Günther E.
-
1994
Persistent link: https://www.econbiz.de/10000915786
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