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China
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Consumer behaviour
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Journal of advertising research
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
18
NBER working paper series
7
Working paper / National Bureau of Economic Research, Inc.
7
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of business ethics : JOBE
6
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
6
Journal of health economics
6
NBER Working Paper
6
Discussion paper / Centre for Economic Policy Research
5
Journal of historical research in marketing
5
Journal of marketing communications
5
Review of industrial organization : RIO
5
Journal of marketing research : JMR
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Rechtswissenschaftliche Forschung und Entwicklung
4
Southern economic journal
4
Wettbewerb in Recht und Praxis : wrp
4
Working papers / TSE : WP
4
Young consumers : insight and ideas for responsible marketers
4
CESifo Working Paper Series
3
CESifo working papers
3
Contemporary economic policy : a journal of Western Economic Association International
3
European journal of marketing : EJM
3
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
3
International journal of advertising : the review of marketing communications
3
International review of law and economics
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of marketing
3
Kom / Kommission der Europäischen Gemeinschaften
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Working paper / Department of Commerce, College of Business, Massey University
3
Working papers in economics
3
Applied economics letters
2
Berliner wirtschaftsrechtliche Schriften
2
Discussion paper / Institute of Social and Economic Research
2
Europäische Hochschulschriften / 2
2
Forum public management : Diskussionspapier
2
Health marketing quarterly
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ECONIS (ZBW)
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1
Regulating political symbols : China' s advertising law and politicized advertising
Zhao, Xin
;
Wang, Jeff
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 624-633
Persistent link: https://www.econbiz.de/10009501939
Saved in:
2
Damage control : limiting the fall-out from deceptive advertising
Twomey, Katherine L.
;
Knight, John G.
;
McNeill, Lisa S.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 394-403
Persistent link: https://www.econbiz.de/10009267462
Saved in:
3
Regulation of nutrition and health claims in advertising
Brennan, Ross
;
Czarnecka, Barbara
;
Dahl, Stephan
; …
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10003688979
Saved in:
4
Can comparative advertising be effective in Germany? : a tale of two campaigns
Schwaiger, Manfred
;
Rennhak, Carsten
;
Taylor, Charles …
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10003609556
Saved in:
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