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~subject:"Print advertising"
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Search: subject_exact:"Advertising effectiveness"
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Print advertising
Werbewirkung
139
Advertising effects
136
Advertising
128
Werbung
128
advertising effectiveness
108
Consumer behaviour
89
Konsumentenverhalten
89
Internet marketing
73
Online-Marketing
73
Advertising effectiveness
63
Brand image
14
Brand management
14
Markenführung
14
Markenimage
14
Social Web
14
Social web
14
Psychology of advertising
13
Werbepsychologie
13
Marketing management
12
Marketingmanagement
12
Experiment
10
Fernsehwerbung
10
Television advertising
10
Advertising Effectiveness
9
Emotion
9
Target group
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Zielgruppe
8
Brand
7
Celebrity endorsement
7
Celebrity-Werbung
7
Gender
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Geschlecht
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Markenartikel
7
Search engine
7
Suchmaschine
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Children
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Perception
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Wahrnehmung
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Cultural identity
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Feldforschung
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Albinsson, Pia A.
1
Beerli-Palacio, Asunción
1
Burman, Bidisha
1
Ding, Min
1
Hyatt, Eva
1
Martín-Santana, Josefa D.
1
Olbrich, Rainer
1
Robles, Brittany
1
Schultz, Carsten D.
1
Xiao, Li
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European journal of marketing : EJM
1
Journal of promotion management : JPM
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Services marketing quarterly
1
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ECONIS (ZBW)
4
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1
The impact of price level and appeal type in hotel advertising : a pilot study
Burman, Bidisha
;
Albinsson, Pia A.
;
Hyatt, Eva
;
Robles, …
- In:
Services marketing quarterly
38
(
2017
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10011671813
Saved in:
2
Multichannel advertising : does print advertising affect search engine advertising?
Olbrich, Rainer
;
Schultz, Carsten D.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1731-1756
Persistent link: https://www.econbiz.de/10010429764
Saved in:
3
Just the faces : exploring the effects of facial features in print advertising
Xiao, Li
;
Ding, Min
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 338-352
Persistent link: https://www.econbiz.de/10010370739
Saved in:
4
Magazine advertising : factors influencing the effectiveness of celebrity advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
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