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~subject:"Suchmaschine"
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Search: subject_exact:"Advertising effectiveness"
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Suchmaschine
Werbewirkung
139
Advertising effects
136
Advertising
128
Werbung
128
advertising effectiveness
108
Consumer behaviour
89
Konsumentenverhalten
89
Internet marketing
73
Online-Marketing
73
Advertising effectiveness
63
Brand image
14
Brand management
14
Markenführung
14
Markenimage
14
Social Web
14
Social web
14
Psychology of advertising
13
Werbepsychologie
13
Marketing management
12
Marketingmanagement
12
Experiment
10
Fernsehwerbung
10
Television advertising
10
Advertising Effectiveness
9
Emotion
9
Target group
8
Zielgruppe
8
Brand
7
Celebrity endorsement
7
Celebrity-Werbung
7
Gender
7
Geschlecht
7
Markenartikel
7
Search engine
7
Children
6
Perception
6
Wahrnehmung
6
Cultural identity
5
Feldforschung
5
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English
7
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Abou Nabout, Nadia
1
Bijmolt, Tammo H. A.
1
Carlson, Jeffrey R.
1
Guitart, Ivan A.
1
Klapper, Daniel
1
Leeflang, Peter
1
Lilienthal, Markus
1
Lin, Shan
1
Monfort, Abel
1
Méndez Suárez, Mariano
1
Olbrich, Rainer
1
Rao, Justin M.
1
Ross, William T.
1
Schultz, Carsten D.
1
Simonov, Andrey
1
Skiera, Bernd
1
Stremersch, Stefan
1
Yang, Shuai
1
Zenetti, German
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European journal of marketing : EJM
1
International journal of electronic commerce : IJEC
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of retailing
1
Quantitative marketing and economics : QME
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ECONIS (ZBW)
7
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1
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1
The impact of informational and emotional television ad content on online search and sales
Guitart, Ivan A.
;
Stremersch, Stefan
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 299-320
Persistent link: https://www.econbiz.de/10012492707
Saved in:
2
The amplifying effect of branded queries on advertising in multi-channel retailing
Méndez Suárez, Mariano
;
Monfort, Abel
- In:
Journal of business research : JBR
112
(
2020
),
pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
Saved in:
3
Firms' reactions to public information on business practices : the case of search advertising
Rao, Justin M.
;
Simonov, Andrey
- In:
Quantitative marketing and economics : QME
17
(
2019
)
2
,
pp. 105-134
Persistent link: https://www.econbiz.de/10012098699
Saved in:
4
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
5
Multichannel advertising : does print advertising affect search engine advertising?
Olbrich, Rainer
;
Schultz, Carsten D.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1731-1756
Persistent link: https://www.econbiz.de/10010429764
Saved in:
6
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
7
Empirical generalizations in search engine advertising
Abou Nabout, Nadia
;
Lilienthal, Markus
;
Skiera, Bernd
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 206-216
Persistent link: https://www.econbiz.de/10010402322
Saved in:
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