//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz in Zeitschrift"
~subject:"Search engine"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising effectiveness"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Search engine
Advertising effects
125
Werbewirkung
125
Advertising
116
Werbung
116
Consumer behaviour
81
Konsumentenverhalten
81
advertising effectiveness
80
Internet marketing
66
Online-Marketing
66
Advertising effectiveness
51
Brand image
13
Markenimage
13
Brand management
12
Markenführung
12
Psychology of advertising
12
Social Web
12
Social web
12
Werbepsychologie
12
Marketing management
10
Marketingmanagement
10
Emotion
9
Fernsehwerbung
9
Television advertising
9
Celebrity endorsement
7
Celebrity-Werbung
7
Experiment
7
Gender
7
Geschlecht
7
Suchmaschine
7
Target group
7
Zielgruppe
7
Brand
6
Markenartikel
6
Perception
6
Wahrnehmung
6
Cultural identity
5
Kulturelle Identität
5
Bibliometrics
4
Bibliometrie
4
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
7
Language
All
English
7
Author
All
Abou Nabout, Nadia
1
Bijmolt, Tammo H. A.
1
Carlson, Jeffrey R.
1
Guitart, Ivan A.
1
Klapper, Daniel
1
Leeflang, Peter
1
Lilienthal, Markus
1
Lin, Shan
1
Monfort, Abel
1
Méndez Suárez, Mariano
1
Olbrich, Rainer
1
Rao, Justin M.
1
Ross, William T.
1
Schultz, Carsten D.
1
Simonov, Andrey
1
Skiera, Bernd
1
Stremersch, Stefan
1
Yang, Shuai
1
Zenetti, German
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
1
International journal of electronic commerce : IJEC
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of retailing
1
Quantitative marketing and economics : QME
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The impact of informational and emotional television ad content on online search and sales
Guitart, Ivan A.
;
Stremersch, Stefan
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 299-320
Persistent link: https://www.econbiz.de/10012492707
Saved in:
2
The amplifying effect of branded queries on advertising in multi-channel retailing
Méndez Suárez, Mariano
;
Monfort, Abel
- In:
Journal of business research : JBR
112
(
2020
),
pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
Saved in:
3
Firms' reactions to public information on business practices : the case of search advertising
Rao, Justin M.
;
Simonov, Andrey
- In:
Quantitative marketing and economics : QME
17
(
2019
)
2
,
pp. 105-134
Persistent link: https://www.econbiz.de/10012098699
Saved in:
4
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
5
Multichannel advertising : does print advertising affect search engine advertising?
Olbrich, Rainer
;
Schultz, Carsten D.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1731-1756
Persistent link: https://www.econbiz.de/10010429764
Saved in:
6
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
7
Empirical generalizations in search engine advertising
Abou Nabout, Nadia
;
Lilienthal, Markus
;
Skiera, Bernd
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 206-216
Persistent link: https://www.econbiz.de/10010402322
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->