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~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"Health marketing quarterly"
~person:"Silberer, Günter"
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Silberer, Günter
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Health marketing quarterly
Breaking new ground in theory and practice
1
Cutting edge international research
1
Der Markt : international journal of marketing
1
Gabler Edition Wissenschaft / Interaktives Marketing
1
Impulse für die Markenforschung und Markenführung
1
Marketing : ZFP ; journal of research and management
1
Marketinggeschichte : die Genese einer modernen Sozialtechnik
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Towards a better understanding of the effects of event-marketing : an empirical study on the impact of marketing events on attitude towards the brand
Mau, Gunnar
;
Weihe, Kerstin
;
Silberer, Günter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 204-211)
.
2005
Persistent link: https://www.econbiz.de/10003353803
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2
Streaming media : a new way of online advertising
Silberer, Günter
;
Engelhardt, Jan-Frederik
- In:
Advertising and communication : proceedings 4th …
,
(pp. 254-259)
.
2005
Persistent link: https://www.econbiz.de/10003353825
Saved in:
3
Art in corporate communications
Silberer, Günter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 331-338)
.
2005
Persistent link: https://www.econbiz.de/10003353844
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