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~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~person:"Fam, Kim Shyan"
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Fam, Kim Shyan
Diehl, Sandra
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Asia Pacific journal of marketing and logistics
1
International journal of Chinese culture and management : IJCCM
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Journal of Asia Pacific business
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Journal of Islamic marketing : JIMA
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Journal of consumer behaviour : an international research review
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The journal of consumer marketing
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Effective advertising in China and India : a study of like and disliked television commercials
Fam, Kim Shyan
- In:
Advertising and communication : proceedings 4th …
,
(pp. 161-167)
.
2005
Persistent link: https://www.econbiz.de/10003353795
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