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~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~person:"Fam, Kim Shyan"
~person:"Silberer, Günter"
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Advertising effects
4
Werbewirkung
4
Deutschland
3
Germany
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Estimation
2
Fernsehwerbung
2
Schätzung
2
Television advertising
2
Arts
1
Brand image
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China
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Comparison
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Event marketing
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Event-Marketing
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India
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Indien
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Kunst
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Mobile Marketing
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Mobile marketing
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Fam, Kim Shyan
Silberer, Günter
Diehl, Sandra
3
Esch, Franz-Rudolf
3
Terlutter, Ralf
3
Weinberg, Peter
3
Mueller, Barbara
2
Mulken, Margot van
2
Ahlert, Dieter
1
Bambauer, Silke
1
Bergen, Geertje van
1
Deeksha Singh
1
Dudzik, Thade
1
Engelhardt, Jan-Frederik
1
Enschot, Renske van
1
Gaur, Sanjaya Singh
1
Gierl, Heribert
1
Gröppel-Klein, Andrea
1
Hansen, Flemming
1
Hartmann, Patrick
1
Hoeken, Hans
1
Ibáñez, Vanessa Apaolaza
1
Janssens, Wim
1
Katsukura, Akihiro
1
Kenning, Peter
1
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1
Klerkx, Mandy
1
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1
Langner, Tobias
1
Lundsteen, Steen
1
Mau, Gunnar
1
Meurs, Lex van
1
Neijens, Peter
1
Nishiyama, Mamoru
1
Okazaki, Shintaro
1
Oldenkamp, Elise
1
Pathak, Shalini
1
Pelsmacker, Patrick de
1
Percy, Larry
1
Plassmann, Hilke
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Asia Pacific journal of marketing and logistics
1
Breaking new ground in theory and practice
1
Cutting edge international research
1
Der Markt : international journal of marketing
1
Gabler Edition Wissenschaft / Interaktives Marketing
1
Impulse für die Markenforschung und Markenführung
1
International journal of Chinese culture and management : IJCCM
1
Journal of Asia Pacific business
1
Journal of Islamic marketing : JIMA
1
Journal of consumer behaviour : an international research review
1
Marketing : ZFP ; journal of research and management
1
Marketinggeschichte : die Genese einer modernen Sozialtechnik
1
The journal of consumer marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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Effective advertising in China and India : a study of like and disliked television commercials
Fam, Kim Shyan
- In:
Advertising and communication : proceedings 4th …
,
(pp. 161-167)
.
2005
Persistent link: https://www.econbiz.de/10003353795
Saved in:
2
Towards a better understanding of the effects of event-marketing : an empirical study on the impact of marketing events on attitude towards the brand
Mau, Gunnar
;
Weihe, Kerstin
;
Silberer, Günter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 204-211)
.
2005
Persistent link: https://www.econbiz.de/10003353803
Saved in:
3
Streaming media : a new way of online advertising
Silberer, Günter
;
Engelhardt, Jan-Frederik
- In:
Advertising and communication : proceedings 4th …
,
(pp. 254-259)
.
2005
Persistent link: https://www.econbiz.de/10003353825
Saved in:
4
Art in corporate communications
Silberer, Günter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 331-338)
.
2005
Persistent link: https://www.econbiz.de/10003353844
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