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~isPartOf:"Bridging the gap between advertising academia and practice"
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Advertising effects
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Gierl, Heribert
3
Alcántara-Pilar, Juan Miguel
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Barrio-García, Salvador del
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Bernritter, Stefan F.
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Bir, Ali Atif
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Chevalier, Corinne
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Crespo-Almendros, Esmeraldo
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Diehl, Sandra
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Koinig, Isabell
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Li, Kang
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Lichtlé, Marie-Christine
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Thomas, Stefan
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Bridging the gap between advertising academia and practice
Journal of advertising research
263
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
215
Journal of business research : JBR
201
Journal of marketing communications
186
International journal of advertising : the review of marketing communications
184
Psychology & marketing
119
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
SpringerLink / Bücher
51
Health marketing quarterly
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
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ECONIS (ZBW)
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1
The effect of online customer reviews' characteristics on sales
Maslowska, Ewa
;
Malthouse, Edward C.
;
Bernritter, Stefan F.
- In:
Bridging the gap between advertising academia and practice
,
(pp. 87-100)
.
2017
Persistent link: https://www.econbiz.de/10011540319
Saved in:
2
The effect of eroticism in couple depictions in advertisements on brand evaluations
Thomas, Stefan
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 117-132)
.
2017
Persistent link: https://www.econbiz.de/10011540334
Saved in:
3
Model's age and target's age : effects on emotions towards and beliefs about an ad
Chevalier, Corinne
;
Lichtlé, Marie-Christine
- In:
Bridging the gap between advertising academia and practice
,
(pp. 133-150)
.
2017
Persistent link: https://www.econbiz.de/10011540335
Saved in:
4
Being hooked by the archetypal characters in drama TV ads : a structural equation modeling approach
Şener, Gül
;
Suher, Hasan Kemal
;
Bir, Ali Atif
- In:
Bridging the gap between advertising academia and practice
,
(pp. 151-166)
.
2017
Persistent link: https://www.econbiz.de/10011540338
Saved in:
5
The moderating role of congruence between humor and fun climate of the company on the effects of humor in internet job ads
Oikarinen, Eeva-Liisa
- In:
Bridging the gap between advertising academia and practice
,
(pp. 167-181)
.
2017
Persistent link: https://www.econbiz.de/10011540350
Saved in:
6
Put It on the right side : the effect of print advertisement location on product evaluation
Schneider, Tanja
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 183-198)
.
2017
Persistent link: https://www.econbiz.de/10011540353
Saved in:
7
The influence of majority agreements on attitudes
Oefele, Franziska
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 199-214)
.
2017
Persistent link: https://www.econbiz.de/10011540360
Saved in:
8
The effects of message framing and reference points of public service announcements on bystander intervention in college students' binge-drinking
Li, Kang
;
Rifon, Nora
- In:
Bridging the gap between advertising academia and practice
,
(pp. 215-229)
.
2017
Persistent link: https://www.econbiz.de/10011540379
Saved in:
9
The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Bridging the gap between advertising academia and practice
,
(pp. 266-280)
.
2017
Persistent link: https://www.econbiz.de/10011540397
Saved in:
10
Examining the mediating role of integrated marketing communication on the relationship between adhocracy culture and brand advantage
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
Bridging the gap between advertising academia and practice
,
(pp. 281-295)
.
2017
Persistent link: https://www.econbiz.de/10011540401
Saved in:
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