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~person:"Eisend, Martin"
~subject:"Analysis of variance"
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Analysis of variance
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Eisend, Martin
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Journal of advertising : official publication of the American Academy of Advertising
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Explaining the impact of scarcity appeals in advertising : the mediating role of perceptions of susceptibility
Eisend, Martin
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 33-40
Persistent link: https://www.econbiz.de/10003766362
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