//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Pauwels, Koen"
~isPartOf:"Working papers / Harvard Business School, Division of Research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising effects"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
1
Consumer behaviour
1
Internet marketing
1
Konsumentenverhalten
1
Online-Marketing
1
Search engine
1
Suchmaschine
1
Werbewirkung
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
1
Author
All
Pauwels, Koen
Chung, Doug J.
2
Luca, Michael
2
Dai, Weijia
1
Edelman, Benjamin
1
Gupta, Sunil
1
Kireyev, Pavel
1
Lee, Hoan Soo
1
Zhang, Lingling
1
more ...
less ...
Published in...
All
Working papers / Harvard Business School, Division of Research
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
MSI reports : working paper series
3
ERIM report series research in management
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
HEC Paris research paper series
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Northeastern U. D’Amore-McKim School of Business Research Paper
1
Report / Marketing Science Institute
1
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Do display ads influence search? : attribution and dynamics in online advertising
Kireyev, Pavel
;
Pauwels, Koen
;
Gupta, Sunil
-
2013
Persistent link: https://www.econbiz.de/10009712377
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->