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~person:"Pauwels, Koen"
~person:"Stafford, Marla Royne"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Pauwels, Koen
Stafford, Marla Royne
Pelsmacker, Patrick de
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Reijmersdal, Eva A. van
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Smit, Edith G.
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International journal of advertising : the quarterly review of marketing communications
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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MSI reports : working paper series
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International journal of advertising : the review of marketing communications
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Journal of current issues and research in advertising : JCIRA
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Advertising and violence : concepts and perspectives
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ERIM report series research in management
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Green advertising and the reluctant consumer
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HEC Paris research paper series
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Health marketing quarterly
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International journal of consumer studies
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing analytics : JMA
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Journal of marketing research : JMR
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of the Academy of Marketing Science
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Northeastern U. D’Amore-McKim School of Business Research Paper
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Psychology & marketing
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Report / Marketing Science Institute
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Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
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Working papers / Harvard Business School, Division of Research
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Programme-ad congruence : integrating advertising and entertainment
Myers, Susan D.
;
Stafford, Marla Royne
;
Deitz, George
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 61-90
Persistent link: https://www.econbiz.de/10010256886
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