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~person:"Pauwels, Koen"
~person:"Stafford, Marla Royne"
~subject:"Pricing strategy"
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Pricing strategy
Advertising effects
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Consumer behaviour
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Pauwels, Koen
Stafford, Marla Royne
Gurun, Umit G.
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Green advertising and the reluctant consumer
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Journal of advertising : official publication of the American Academy of Advertising
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The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 77-94)
.
2014
Persistent link: https://www.econbiz.de/10010399381
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2
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 85-102
Persistent link: https://www.econbiz.de/10009762980
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