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~subject:"Marketingmanagement"
~subject:"Sports marketing"
~isPartOf:"Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis"
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Marketingmanagement
Sports marketing
Advertising effects
7
Werbewirkung
7
Consumer behaviour
5
Konsumentenverhalten
5
Guerilla marketing
2
Guerilla-Marketing
2
Marketing management
2
Advertising planning
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Automotive industry
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Brand management
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Deutschland
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Druckerzeugnis
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Drucktechnik
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Emotion
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Germany
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HORNBACH Baumarkt AG
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Humor
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Markenführung
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Print advertising
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Printed product
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Printing technique
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Printwerbung
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Psychology of advertising
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German
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Gröppel-Klein, Andrea
1
Huber, Frank
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Königstorfer, Jörg
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Küster-Rohde, Franziska
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Meyer, Frederik
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Weihrauch, Andrea
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Journal of marketing communications
21
Journal of business research : JBR
17
International journal of sports marketing & sponsorship
16
Journal of advertising research
16
Sport marketing quarterly : preferred journal of the Sport Marketing Association
15
Journal of sport management : the official journal of the North American Society of Sport Management
11
SpringerLink / Bücher
11
European journal of marketing : EJM
10
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of promotion management : JPM
9
International journal of advertising : the quarterly review of marketing communications
8
International journal of advertising : the review of marketing communications
8
International journal of sport management and marketing : IJSMM
7
Journal of promotion management : innovations in planning and applied research
7
Faculty & research / Insead : working paper series
6
Journal of marketing
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
6
Sport management review
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
Journal of marketing management : MM
5
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
5
Psychology & marketing
5
Asia Pacific journal of marketing and logistics
4
European Sport management quarterly : ESMQ
4
International journal of economic issues : IJEI
4
International journal of internet marketing and advertising : IJIMA
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of consumer behaviour : an international research review
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing research : JMR
4
Marketing : ZFP ; journal of research and management
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Sport, Business and Management : an international journal ; SBM
4
The marketing review
4
Cogent business & management
3
Cutting edge international research
3
International review on public and non-profit marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
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ECONIS (ZBW)
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Zweiseitige Botschaften in der Marketingkommunikation
Küster-Rohde, Franziska
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 275-296)
.
2011
Persistent link: https://www.econbiz.de/10009373443
Saved in:
2
Sportsponsoring und Ambushing
Gröppel-Klein, Andrea
;
Königstorfer, Jörg
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 185-203)
.
2011
Persistent link: https://www.econbiz.de/10009373452
Saved in:
3
Guerilla-Marketing-Aktionen
Huber, Frank
;
Meyer, Frederik
;
Weihrauch, Andrea
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 151-169)
.
2011
Persistent link: https://www.econbiz.de/10009373456
Saved in:
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