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~subject:"Marketingmanagement"
~isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
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Marketingmanagement
Advertising effects
9
Werbewirkung
9
Marketing management
5
Perception
3
Wahrnehmung
3
Brand management
2
Markenführung
2
Psychology of advertising
2
Werbepsychologie
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Advertising
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Advertising music
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Advertising planning
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Aromastoff
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Comparative advertising
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Consumer behaviour
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Controlling
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Deutschland
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Emotion
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Germany
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Konsumentenverhalten
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Management control
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Neuroeconomics
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Neuroökonomie
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Product Placement
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Product placement
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Public relations
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Theorie
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Theory
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Vergleichende Werbung
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Viral marketing
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Virales Marketing
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Werbemusik
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German
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English
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Esch, Franz-Rudolf
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Christian, Bernd
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Hansen, Flemming
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Krieger, Kai Harald
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Nickel, Oliver
1
Prox, Christoph
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Rempel, Jan Eric
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Strödter, Kristina
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
Journal of marketing communications
18
Journal of advertising research
13
Journal of business research : JBR
12
SpringerLink / Bücher
11
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of promotion management : JPM
8
European journal of marketing : EJM
7
Faculty & research / Insead : working paper series
6
International journal of advertising : the review of marketing communications
6
Journal of promotion management : innovations in planning and applied research
6
Journal of marketing
5
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
5
Psychology & marketing
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of economic issues : IJEI
4
International journal of internet marketing and advertising : IJIMA
4
Journal of global marketing
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
The marketing review
4
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
Cutting edge international research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer behaviour : an international research review
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing management : MM
3
Journal of marketing research : JMR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of the Academy of Marketing Science
3
Lehrbuch
3
MSI reports : working paper series
3
Marketing : ZFP ; journal of research and management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The journal of consumer marketing
3
The journal of product & brand management
3
Australasian marketing journal
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
Gabler Edition Wissenschaft
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ECONIS (ZBW)
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Durchbrechen des Gewohnten durch Below-the-line-Kommunikation
Esch, Franz-Rudolf
;
Krieger, Kai Harald
;
Strödter, Kristina
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 85-106)
.
2009
Persistent link: https://www.econbiz.de/10003765980
Saved in:
2
Emotional responses to marketing communication
Hansen, Flemming
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 559-589)
.
2009
Persistent link: https://www.econbiz.de/10003766121
Saved in:
3
Olfaktorische Reize in der Kommunikation
Rempel, Jan Eric
;
Esch, Franz-Rudolf
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 775-791)
.
2009
Persistent link: https://www.econbiz.de/10003766176
Saved in:
4
Haptische Reize in der Kommunikation
Nickel, Oliver
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 793-818)
.
2009
Persistent link: https://www.econbiz.de/10003766181
Saved in:
5
Kommunikationscontrolling mit dem Icon AdTrek
Prox, Christoph
;
Christian, Bernd
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 1043-1056)
.
2009
Persistent link: https://www.econbiz.de/10003766214
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