//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingmanagement"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising effects"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Advertising effects
48
Werbewirkung
48
Consumer behaviour
21
Konsumentenverhalten
21
Advertising
14
Brand management
14
Markenführung
14
Werbung
14
Theorie
12
Theory
12
Brand image
10
Markenimage
10
Deutschland
8
Emotion
8
Germany
8
Brand
7
Internet marketing
7
Markenartikel
7
Online-Marketing
7
Psychology of advertising
6
Werbepsychologie
6
Internet
5
Perception
4
Wahrnehmung
4
Marketing management
3
Social Web
3
Social web
3
Website
3
Advertising planning
2
Brand Evaluations
2
Celebrity endorsement
2
Celebrity-Werbung
2
Computerspiel
2
Estimation
2
Experiment
2
France
2
Frankreich
2
Marketing theory
2
Marketingtheorie
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
3
Language
All
German
2
English
1
Author
All
Gierl, Heribert
2
Bekk, Magdalena
1
Felser, Georg
1
Praxmarer-Carus, Sandra
1
Spörrle, Matthias
1
Thomas, Stefan
1
Published in...
All
Marketing : ZFP ; journal of research and management
Journal of marketing communications
18
Journal of advertising research
13
Journal of business research : JBR
12
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of promotion management : JPM
8
European journal of marketing : EJM
7
International journal of advertising : the review of marketing communications
6
Journal of promotion management : innovations in planning and applied research
6
Journal of marketing
5
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
5
Psychology & marketing
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of economic issues : IJEI
4
International journal of internet marketing and advertising : IJIMA
4
Journal of global marketing
4
The marketing review
4
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer behaviour : an international research review
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing management : MM
3
Journal of marketing research : JMR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of the Academy of Marketing Science
3
MSI reports : working paper series
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The journal of consumer marketing
3
The journal of product & brand management
3
Australasian marketing journal
2
Global journal of business research : GJBR
2
International journal of arts management
2
International journal of business innovation and research : IJBIR
2
International journal of islamic marketing and branding
2
International journal of sports marketing & sponsorship
2
International journal of technology marketing : IJTMkt
2
International review on public and non-profit marketing
2
Journal of current issues and research in advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
2
Facetten der Kongruenz : persönlichkeitsbasierte Ähnlichkeiten von Marke und Testimonial als Determinanten wahrgenommener Passung und Kaufwahrscheinlichkeit
Spörrle, Matthias
;
Bekk, Magdalena
;
Felser, Georg
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
3
,
pp. 180-194
Persistent link: https://www.econbiz.de/10008649959
Saved in:
3
Die wahrgenommene Dynamik des Kommunikators und Einstellungen der Rezipienten
Gierl, Heribert
;
Praxmarer-Carus, Sandra
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
4
,
pp. 236-251
Persistent link: https://www.econbiz.de/10001655215
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->