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~subject:"Marketingmanagement"
~person:"Bauer, Hans H."
~type_genre:"Collection of articles of several authors"
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Marketingmanagement
Advertising effects
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Bauer, Hans H.
Aldas-Manzano, Joaquin
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Busch, Oliver
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Epure, Manuela
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Hammerschmidt, Maik
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Hassan, Louise M.
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009375388
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2
Marketingeffizienz : Messung und Steuerung mit der DEA - Konzept und Einsatz in der Praxis
Bauer, Hans H.
(
ed.
);
Staat, Matthias
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003233092
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