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~subject:"Marketingmanagement"
~person:"Dens, Nathalie"
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Marketingmanagement
Advertising effects
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Consumer behaviour
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Brand management
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Dens, Nathalie
Esch, Franz-Rudolf
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Fuchs, Wolfgang
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Unger, Fritz
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Chandon, Pierre
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Jain, Amit
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Malik, Garima
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Pauwels, Koen
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Pelsmacker, Patrick de
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Brand management in emerging markets : theories and practice
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising research
1
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ECONIS (ZBW)
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How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
2
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
3
Self-brand congruity and brand communication
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Brand management in emerging markets : theories and practice
,
(pp. 137-153)
.
2014
Persistent link: https://www.econbiz.de/10010417738
Saved in:
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