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~subject:"Marketingmanagement"
~type_genre:"Bibliografie"
~type_genre:"Abstract"
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Essays zur Schätzung von Marketingmodellen und zur Ableitung von Handlungsempfehlungen
Proppe, Dennis
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2008
Persistent link: https://www.econbiz.de/10003772250
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Integrated advertising, promotion, & marketing communications
Clow, Kenneth E.
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Baack, Donald
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2004
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2. ed
Persistent link: https://www.econbiz.de/10001783094
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